After more than twenty years as a leader in the
competitive world of corporate communications a new
force has evolved: The Miller Communications Group.
Building onto the success of one of the State’s best known media image and marketing
companies, Miller Corporate Communications, MCG emerges for the future.
Under the new banner the company is offering an increased level of proven, focused
and professional service in the development of marketing, media and lobbying
campaigns that have been successfully utilised by a diverse base of clients across a
broad industry cross section.
Projects for which the team at Millers have become known range from corporate
brand positioning, brand awareness and product promotion to issues management
and damage control for privately and publicly listed companies, industry based
organisations, charities, corporate entities, employment groups and government.
The Miller Communications Group brings together some of the country’s most
experienced communicators and lobbyists, marries them to a group of selected and
proven specialists who work with the MCG team to ensure results for clients.
Mark Miller: Director
Mark Miller is a specialist with a unique blend of mainstream media, corporate, government and lobbying
experience that builds onto his journalist background and positions him as a leader in dealing with Media,
Government, Statutory Authorities, Industry Bodies and the Not for Profit sector. He is a Journalist of renown with extensive media experience and more than 25 years experience in the
conceptualisation and implementation of unique communications and marketing programs.
During his over
35 years in the media, image and marketing industries he has developed an enviable list of achievements.
His ability with strategy development and program action has seen him plan and work on some of the most
historic campaigns and issues management programs undertaken in Australia.
His devotion to workable and cost effective solutions is now legendary in many sectors of business,
government, politics and the community.
Coupled to his own experience is a legacy of media involvement which stems back before the advent of
Television in Australia and continues today. His unique family heritage begins with his parents, his father
having worked for the George Patterson’s agency in the 1960s, writing amongst other pieces, the Australian
iconic VB’s beer advertisement, his mother’s involvement in media, his brother’s on-going involvement and the move of his son in to the business marks the third generation of Millers to work in and on media.
In effect, Mark has been ensconced in the always fickle and fast changing media and commercial
communications industries for all of his life. Such experience has equipped him with vital contacts; a deep
understanding of communications requirements and marketing know how which can only be achieved by
living it.
His Journalistic training, experience as a commercial copy writer and as a government strategist, positions
him well as one of the country’s most experienced consultants.
In fact the evolution of the Miller Communications Group over the past thirty years under Mark’s
stewardship creates one of the East Coasts’ longest running communications, media image and marketing
companies.
It is a history that dictates the ethos of the business and means success focused outcomes for a client
base.
John Miller: Key Strategist and Campaign Planner/Producer:
John Miller is one of Australia’s leading commentators with an illustrious career in Journalism, winning
Local National and International acclaim and numerous Awards.
John re-joins the family business in the position of Key Strategist and campaign planner to bring to the
Miller Communications Group a unique level of creative insight and political awareness.
John’s ability to “read” an audience, a potential customer for clients, a politician or a situation is evidenced
by the number of Awards his various documentary and Current Affairs Shows have achieved.
Congratulated and thanked by Prime Ministers, Industry giants, Awarded with the Centenary of Federation
Medal for services to media and the community, his near two score of media experience has played no
small part in revolutionising the industry in Australia.
His expertise, advice and input will now be available to MCG clients.
MAINSTREAM MEDIA
Using media editorial or mainstream news, the Miller Communications Group:
• Raises corporate identity and profile.
• Creates markets where none previously existed.
• Places social issues on the public agenda.
• Promotes products.
• Develops goodwill for corporations and associations in the media; and
• Gives corporations and associations a position of strength with Government at all levels.
GOVERNMENT LIAISON
The Miller Communications Group has continued to expand its work in the field of government liaison on
the environment, health, disability services and economic areas.
In the past few years the company has worked on numerous campaigns ranging from assisting troubled
financial institutions, through to working with government on community consultation projects.
As government continues to reach a position of understanding as to the needs and wants of the community,
it becomes increasingly important for any organisation to be able to liaise in both directions and on behalf of
both government and the community.
It is at this level of fusing the two together that the Miller Communications Group has had enormous
success and will continue to develop unique strategies to suit the social agenda of our time.
EVENTS AND PROMOTION
The Miller Communications Group believes astute organisation and the correct mix of timing and planning
is absolutely necessary to ensure the smooth running and success of any event or promotion.
These elements are not only vital in the co-ordination of stand alone events, such as field days and rock
concerts, but also such meticulous planning is vital when organising trade shows and community liaison.
Knowing how the cards need to be stacked is a specialist job and the team at the Miller Communications
Group, through their wide range of experience in this field, can co-ordinate any promotion or event, and
provide the necessary input and knowledge to ensure its success.
The Miller Communications Group’s co-ordination of such promotions as Queensland’s Best Meat Pie
Competition, Sharpz Needle Kits, “Apples Without Alar” and Glaucoma Awareness, clearly validates these
claims and provides the direction for continued success.
In addition, the siteing of a nuclear waste storage facility on behalf of Kevin Rudd and the Goss
Government necessitated extensive public meetings and consultation before achieving its final approval.
MARKET RESEARCH
The Miller Communications Group has worked with a range of specialist companies in the past and would
contract out this important facet to the most appropriate supplier of market research services as required for
the campaign.
EXAMPLES OF CLIENT BASE AND PROJECTS
Since inception of MCC and the creation of MCG the team has developed a strong reputation for its realistic
approach to PR, media relations, promotional and lobbying campaigns. The company has worked with
many retail organisations, industry based organisations, charities, membership based and not-for-profit
organisations as well as corporate and government clients. These have included:
Qrtsa-The Retailers Association:
• Strategy Development
• Media Relations
• Public Relations
• Issues Management
• Government Liaison
• Specialist Crisis campaign development and implementation.
St Ursula’s College Toowoomba:
• Communications Audit
• Strategy Development
• Web enhancement
• New Media Strategy
• Creative concept development
• A/V Production
• TV Commercial production
• Media Relations
• Internal Communications
Bank of Queensland-Inside Queensland:
• Production of 13 x 30 minute episode TV program-QTQ 9/WIN network
• Media Relations campaign
• Support launches campaign for show
• Branding of show web site
ABSCO:
• Media Relations
• Public Relations
• Design and Layout
• Strategy Development
Girl Guides NSW/ACT
• Strategy Development
• A/V Production
• Media Relations
• Marketing Concepts
• Public Relations
• TV/Radio/Press Production
• Fundraising Strategy
• Internal Communications Strategy Development
Girl Guides Victoria:
• Strategy Development
• A/V Production
• Media Relations
• Marketing Concepts
• Public Relations
• TV/Radio/Press Production
• Fundraising Strategy
• Internal Communications Strategy Development
Girl Guides Queensland:
• Issues Management
• Strategy Development
• A/V Production
• Media Relations
• MarketingConcepts
• Public Relations
• TV/Radio/Press Production
• Fundraising Strategy
• Internal Communications Strategy Development
Peanut Company of Australia:
• Strategy Development
• Public Relations
• Brand Development
• Government Liaison
• A/V Production
• Advertorial Scripting
• Media Training
World Youth Day-Archdiocese of Brisbane Secretariat:
• Strategy Development
• A/V Production
Darwalla Milling:
• Issues Management
• Lobbying
• Media Relations
• Strategy Development
Cerebral Palsy League of Queensland:
• Government Lobbying
• Strategy Development
• Fundraising
• Damage Control
• Membership Communications
• Media Relations
• Public Relations
Australian Electoral Commission:
• Media Relations/PR for Federal Election and Referendum for Queensland
• Media Training
• Strategy Development
Queensland Government-Department of Administrative Services:
• Handling the Public and Political aspects of the siteing of a radioactive waste storage facility in South
East Queensland for the Goss Government.
Queensland Government-Department of Health:
• Media Training of Senior Departmental Officers
Endeavour Foundation:
• Five year Communication Plan Development
• Five year Marketing Plan Development
• Lobbying to increase levels of government funding
• Damage Control
• Review of Operations - Internal & External
• Fundraising
• Corporate Promotion
• Media Relations
• Advertising
• Media Analysis
• Media Training
Pharmacy Guild of Australia - Queensland Branch:
• Strategy Development
• Media Relations
• Membership Relations
• Government Lobbying
• Damage Control
Australian Medical Association of Queensland:
• Media Training
Australian College of Rural & Remote Medicine:
• Development of a 24 month Marketing and Membership recruitment approach
Mt Isa Centre for Rural & Remote Health:
• 12 month Marketing and PR Campaign development
• A/V production development
Royal Queensland Bush Children’s Health Scheme:
• Strategy Development
• Media Relations
• Damage Control
• Fundraising
• Media Training
East Coast Tuna Boat Owners’ Association:
• Strategy Development
• Government Lobbying
• Media Relations
• Media Training
• Membership Relations
• Damage Control
• A/V Production Development
OceanWatch:
• Media Training Intensives
Brisbane Legacy:
• Media and PR Strategy Development
• Staging Annual Badge Week Appeal
• On-going Strategy and Development
Franklins Limited:
• 24 month Strategy Development
• Introduction of new Brands - Fresh and Big Fresh to Queensland
• Media Damage Control
• Promotion
• Launches
Action Supermarkets:
• 12 month Strategy Development
• Issues Management
• Development of community support based program Media Relations & Public Relations
Betta Stores Limited:
• Development and implementation of a National Marketing and Public Relations Campaign
IGA Supermarkets:
• 12 month Strategy Development
• Issues Management
• Development of community support based program Media Relations & Public Relations
• Direction & Production of all National TV Commercials
Dalrymple Shire Council:
• Strategy Development
• Media Damage Control
• Media Relations
• Community Liaison
• Video Production
Brisbane Tourism:
• Development of a marketing approach for Moreton Bay and Islands
Ipswich City Council:
• Development of Community Pride Summits
• Development of an Advertising and PR Promotional Plan
Booringa Shire Council:
• Development & implementation of Marketing and PR plan for Shire Tourism
• Launch of Shire’s award winning Great Artesian Spa
• Development of on-going Communications Plan
Returned & Services League of Australia:
• Strategy Development
• Lobbying
• Damage Control
• Fundraising
• Media Training
GIO Australia:
• Launch of Brand into Queensland
• Strategy Development
• Handling of the Public Float of this company in Queensland
• 36 month Media Relations / PR campaign
Settlers Rise Vineyard:
• Prospectus Design
• Public Float - Promotion and PR
• Development of PR campaign
Society of St Vincent De Paul:
• Fundraising
• Media Relations
• Membership Relations
• Lobbying
• Advertising production
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